At Ashika Wealth “We don’t sell, We Suggest. We suggest to invest in Businesses of the company rather than the stock of the company. We believe that each Economy, Industry, Business Model & Company has a life cycle. We try to find out the niche of entry and switch points across the life cycle stage of the economy and industry. For E.g.: From 1980s till 2010 there was a time of globalization, however from 2015 onwards we are witnessing a time of de-globalization. The business model which worked from 1980s till 2010 may not be suitable for next decade till the time the global financial & political unrest gets settled down. So each entrepreneur across the globe has to accept and adapt his/her business model in the changing global environment.